CEO-led advisory
CEO experience in the room when the decisions matter.
I advise CEOs and investors facing the decisions that determine whether AI becomes a business advantage, or another investment that never reaches the P&L.
The decisions I help with
- 1/
AI to EBITDA: Pick the workflow where AI creates measurable customer value and shows up in EBITDA.
- 2/
Product focus: Decide what to build, consolidate, reprice, or stop.
- 3/
Commercial model: Price, sell, and renew on the value delivered.
- 4/
Operating cadence: Run the business on the metrics that move margin and growth.
A direct relationship. Independent judgment.
I work with the leadership team, not around it. I've sat in the CEO chair. I test the assumptions and push for decisions the team can act on.
Some situations call for a focused series of working sessions. Others benefit from an ongoing advisory relationship. We shape the engagement around the decisions at hand, not a predefined consulting project.
Your team owns the operating plan. When a decision needs proof, I stay through the build until it runs live with a customer.
The experience behind the advice
I've cut a portfolio from 18 products to two, built AI revenue from zero to $10M+ ARR, taken a business from negative to 31% EBITDA margin, and sold it to a PE-backed buyer. The results and frameworks on this site explain the decisions behind the numbers.
Let's talk about the decision you're facing.
Bring the decision, and we'll work it together.